Tiger Woods

The Tiger Woods saga has become one of the leading stories in sports the past few months, for a variety of reasons. In sport marketing we are getting ready to discuss, “perception” and the mind of a consumer. Watch the press conference of Tiger Wood’s apology. His image coupled with an amazing golf game, propelled him to mega-endorsement deals and financial success. One could say there was a “positive image” associated with Tiger Woods. Can a “press conference” heal a damaged reputation? It would be hard to argue that his image has not been tarnished. However, how much damage has been done? More importantly regarding our class – what implications will his press conference speech have on future endorsements for him, golf television ratings, and the golf industry? Share your thoughts.

Build it - and they will Pay Tuition

Read: Assessing the Impact of New Student Campus Recreation Centers

Comment on the methods used to conduct the study, how the sampling was used, and what results they concluded from the study. What did they learn about the consumer? The competitors? The institution (company) and the climate? Build off of your fellow classmates responses. Finally, how did the SCSU fitness center and recreation facilities impact your decision to attend St. Cloud State University?

Note if you have trouble accessing the link, do the following:

1. Search the title in Google Scholar
2. Click on the title and then search the title in the Journal search box.
3. The article is located in the Journal of Student Affairs Research and Practice

Red Turf

Visit the Link #1 and Link #2
Eastern Washington University is looking to mimic the blue turf of Boise State. Based on class discussion and readings, what are some ideas on how you might entice consumers to a football game with the new “red turf?” Think through the four C’s.

The Impact of Pete Carroll

Recently the Seattle Seahawks of the NFL hired Pete Carroll away from USC (click here for video). How will the hiring of Coach Carroll impact the Seahawks marketing of their product? Provide some specific ideas and examples. Also, how will hiring Coach Carroll change how products are marketed through sport in the Seattle area?

A Career in Sport

As a student in this major, you are most likely interested in a future career in sport or recreation. What type of job in sports are you interested in? Share with the class your career aspirations. Why did you select this path? In regards to your chosen profession, what should someone know about the sport industry? If you are unsure of your future career path, discuss one possible area of sport you might be interested in and answer the same questions. Be ready to discuss further in class on Friday.

Welcome

Welcome to REC 416:

Throughout the semester you will be participating in this blog. For now all you need to do is become a follower by Friday January 15th and respond to the first post. Let me know if you have any questions.

Why Sport?

Why did you select this major?   Why is sport important to you?  Are you a fan, participant, or a coach?  Which one best describes you?  What is it about sport that excites you?  Be ready to share your thoughts on Friday in class.