Tiger Woods

The Tiger Woods saga has become one of the leading stories in sports the past few months, for a variety of reasons. In sport marketing we are getting ready to discuss, “perception” and the mind of a consumer. Watch the press conference of Tiger Wood’s apology. His image coupled with an amazing golf game, propelled him to mega-endorsement deals and financial success. One could say there was a “positive image” associated with Tiger Woods. Can a “press conference” heal a damaged reputation? It would be hard to argue that his image has not been tarnished. However, how much damage has been done? More importantly regarding our class – what implications will his press conference speech have on future endorsements for him, golf television ratings, and the golf industry? Share your thoughts.

Build it - and they will Pay Tuition

Read: Assessing the Impact of New Student Campus Recreation Centers

Comment on the methods used to conduct the study, how the sampling was used, and what results they concluded from the study. What did they learn about the consumer? The competitors? The institution (company) and the climate? Build off of your fellow classmates responses. Finally, how did the SCSU fitness center and recreation facilities impact your decision to attend St. Cloud State University?

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