Red Turf

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Eastern Washington University is looking to mimic the blue turf of Boise State. Based on class discussion and readings, what are some ideas on how you might entice consumers to a football game with the new “red turf?” Think through the four C’s.

The Impact of Pete Carroll

Recently the Seattle Seahawks of the NFL hired Pete Carroll away from USC (click here for video). How will the hiring of Coach Carroll impact the Seahawks marketing of their product? Provide some specific ideas and examples. Also, how will hiring Coach Carroll change how products are marketed through sport in the Seattle area?

A Career in Sport

As a student in this major, you are most likely interested in a future career in sport or recreation. What type of job in sports are you interested in? Share with the class your career aspirations. Why did you select this path? In regards to your chosen profession, what should someone know about the sport industry? If you are unsure of your future career path, discuss one possible area of sport you might be interested in and answer the same questions. Be ready to discuss further in class on Friday.